Welcome to Assertive1 - this is your Captain speaking.

Paul Van Heerden, creator of DJ Paul Angel, Truth In Dance and Truth In Trance brands, and now (along with Jono Theron) Assertive1.

We at HQ bring you the most comprehensive, most professional and versatile Artist Agency in the world!

Adopting a new and different philosophy towards not only building a united front in the dance scene, but to eliminate the negative, to empower our industry and to supply artists from a number of disciplines, from musicians and radio presenters to world class producers, dancefloor damaging DJ’s and personalities from all walks of life to unite us under one roof.

At Assertive1, we commit to provide “the ultimate in client satisfaction�, targeting perfection from the start of your booking to the very end. We strive for the best… We aim for the highest of quality standards, leaving no stone unturned. From top to bottom, we aim for perfection.

At Assertive1, our ethos is simple:

Assertive1 brings you the complete package, from Marketing Strategies, Paid Promotions, Radio Campaigns, to the bookings process from start to finish.

Take a look around, and enjoy... And if you need anything… my door is always open and most of all… welcome to the Assertive1 Family.

Paul Van Heerden
CEO - Assertive1

Taking the industry by storm, Assertive1 is an International Artist Agency based in Johannesburg, South Africa. We represent some of the most exciting local and Global Electronic Music Artists.

Through our extensive network we have established professional relationships, and we build creative booking strategies together with promoters, bridging the gap between club owners and festival organisers.

Our unique and transparent booking process makes it easy for the both the promoter and the artist to get their job done in a timely, professional and efficient manner.

At Assertive1 we grow and cultivate the talent we represent, sharing and reveling in the music that excites us every day and taking our stars to new heights locally and internationally.

Assertive1 Artists

Meet Our Artists

Court Jester SA

South Africa

Deep House Tech House Prog House


South Africa

EDM / Commercial House Tech House

David Hattingh

United Kingdom

Trance Melodic Techno


United States Of America

Techno Melodic Techno

Dylan Kohler


Tech House Minimal Techno

Gerard Laatz

South Africa

Techno Tech House EDM / Commercial



House Deep House Progressive House

Jake Hobbs

United Kingdom

House Progressive House

James E

South Africa

Funky House Tech House Trance


South Africa

Trance Progressive House

Jon Savvage

South Africa

Trance Tech Trance

Paul Angel

South Africa | Netherlands

EDM / Commercial Trance Tech House

Paul Icz


Trance Progressive House Melodic Techno


United Kingdom

Trance Progressive House

Steve Melodic

South Africa

Trance PsyTrance

TAZZ "The Madness"

South Africa

Techno Progressive House Afro Tech